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Search Engine Marketing (SEM)...

Managing relationships with multiple search engines, keeping up with numerous buys and diverse bidding processes - it can make search marketing extremely time-consuming and complex. GOKABOOM! | SEM search engine marketing expertise, full-service account teams and advanced bid management technologies make it simple.

Our strong and established relationships with Overture, Google, AOL, Yahoo!, MSN, Lycos, FindWhat, Kanoodle, Ah-ha and more ensure maximum exposure for your brands across all major search engines. We manage all of your search engine interactions – from term submission to bid placement to campaign tracking and reporting – all while adhering to the diverse bidding processes and intricacies of each individual search engine.

Search Engine Marketing Strategy

Our search engine marketing strategy is designed to position your business prominently in the major search engines. The process begins with learning to understand your business and conducting research to identify the search terms that possess the highest potential in delivering qualified visitors. The research conclusions are then applied in the development of your custom search engine marketing strategy that is uniquely suited for your business. Once the project is complete, GOKABOOM! | SEM will use detailed reports to evaluate the results, spot trends and propose additional services and strategies to further strengthen your online presence.

How Search Engine Marketing is Done.

Initial Discovery - Initial Web Marketing Discovery will be the first step towards establishing a comprehensive Internet Marketing Strategy. In this phase we will work to establish a clear understanding of the marketing objectives and a profile of your qualified visitor. We will also take this opportunity to brainstorm about custom strategies for reaching the stated goals.

Key Phrase Research - The strategy for driving qualified visitors from the search engines into your site starts with building an understanding of your potential web customers and their search habits. Using your input, the latest search term data, and our experience, we will formulate a hierarchy of target search terms and key phase combinations that possess the greatest potential of attracting qualified searchers into your site. The outcomes of this research will be the basis for all meta tag and information page creation as well as site architecture design recommendations. You will also be provided with a web based system for managing and organizing your most valuable "objective oriented" phrases.

Site Assessment - An essential part of any search engine marketing strategy is to evaluate the official web site, provide design recommendations and suggest tips and tricks to help boost search engine presence. One of the keys to helping your business achieve its search engine traffic goals is to ensure that the web site is constructed in a way that does not block spiders from entering and indexing it. In this phase, we will also work with the site developers to evaluate the goals of the site and review the initial search engine marketing objectives. If you do not have a webmaster or site developer, we can be contracted to assume this role.

Expert Consulting - to brainstorm and advise on the most effective strategies for increasing qualified traffic to the site. Benchmark Log Analysis Report - to assist in determining target phrases and to provide a benchmark for assessing progress.

Benchmark Search Engine Position Report - to assist in determining the target phrases that require the most attention and to provide a benchmark for assessing search engine position improvement.

Benchmark Search Engine Position Report with Competition - to assess and benchmark search engine position compared with identified competitors within the online space.